Some product launches are driven purely by market opportunities. Others come from a deeper place – a vision born from genuine concern for the well-being of others. Barlean's new Mood Drops collection falls firmly in the latter category, and I'm excited to share this story with you.
A Heart for Today's Challenges
Our owner's journey to creating Mood Drops began with growing concern about the state of emotional wellness in today's world. Observing the increasing challenges people face – from daily stressors to deeper struggles with balance and resilience – sparked a heartfelt mission to create something that could make a meaningful difference. What particularly moved our founder was the situation facing young people today. In an era where digital connections often replace face-to-face interactions, many youths struggle with socialization and emotional regulation. The vision became clear: to develop a solution that could help people of all ages navigate emotional challenges with greater ease – something accessible, effective, and rooted in natural wisdom. This wasn't just about creating another product to add to our line. It was about responding to a profound need that touches all of us in different ways.
The Birth of Our Trio Approach
Guided by our founder's heartfelt vision, Barlean's product ideation dreamers and masterminds in research began a journey that would revolutionize emotional wellness support. Our specialized team recognized that effective emotional wellness required a multi-faceted approach, addressing the body and mind from different yet complementary angles. This insight led to the creation of what we now call our "trio approach" – a thoughtful made system combining three powerful wellness traditions:
The ancient practice of flower essences became our first cornerstone. Dating back over 3,000 years, ancient Egyptian healers documented collecting morning dew from flowers to address emotional imbalances. This wisdom continued through medieval Europe, where monasteries used muslin cloths to capture flower essences overnight, creating remedies sought after for emotional healing. Remarkably, indigenous cultures across continents independently developed similar practices, using sun-infused plant waters to restore emotional harmony.
The time-tested power of adaptogens formed our second pillar. These remarkable plants help our bodies adapt to stressors and maintain balance. Rhodiola, used by Vikings during strenuous sea voyages, and Ashwagandha, a cornerstone of Ayurvedic medicine for millennia, demonstrated the long history of these botanicals in supporting human resilience.
Targeted botanical support completed our innovative trio. Ingredients like Passionflower, revered by indigenous North American cultures for promoting tranquility and peaceful transitions, and Lion's Mane mushroom, valued in traditional Chinese medicine for cognitive clarity, offer specific benefits for our nervous systems. The true innovation came when our R&D team, inspired by our founder's commitment to emotional wellness, developed a way to combine these three approaches into one synergistic system. By working simultaneously on energetic pathways through flower essences, homeostatic balance through adaptogens, and nervous system support through targeted botanicals, our scientists created something truly unprecedented – a comprehensive approach to emotional wellness that addresses multiple dimensions at once.
Mood Drops: A Vision Realized
Mood Drops work simultaneously on three levels - This synergistic combination is so easy to take and helps navigate emotional challenges with ease. This approach allowed us to develop six distinct formulas, each addressing specific emotional needs:
· THRIVE supports emotional balance and self-acceptance when you're feeling scattered or ungrounded.
· FEARLESS provides confidence support when insecurity or social angst threaten to hold you back.
· PERFORM enhances mental clarity and focus when brain fog or distraction interferes with your day.
· RESILIENT builds emotional stamina for those overwhelming moments when life tests your limits.
· DE-STRESS offers calm and tranquility when tension and chaos seem to take over.
· SLEEP supports restful transitions and peaceful nights when your mind won't quiet down.
A Timely Solution
The launch of Mood Drops couldn't come at a more crucial moment. According to the American Psychological Association's 2023 Stress in America survey, 76% of Americans experience stress-related physical or emotional symptoms affecting their well-being (American Psychological Association, 2023). Young adults particularly struggle with unprecedented rates of stress and social disconnection.
Our owner's vision was to create something that could help address these challenges in a gentle yet effective way – a solution that honors ancient wisdom while meeting contemporary needs. The result is a collection of formulas that are easy to incorporate into daily life (just 1.5 dropper full under the tongue for immediate support) while offering meaningful benefits for emotional wellness.
Join Us on This Journey
As Barlean's introduces Mood Drops to the world, we invite you to explore this innovative approach to emotional wellness. Whether you're navigating specific challenges or simply looking to enhance your overall emotional resilience, there's a formula designed with your needs in mind.
We believe these products represent something special – a heart-led response to the emotional wellness challenges of our time, combining three powerful traditions into a system that supports the full spectrum of human emotions.
With gratitude for your trust in our vision
Julie Hawkes, Product Educator at Barlean's
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
American Psychological Association. (2023). Stress in America 2023: A nation stressed and struggling to cope. https://www.apa.org/news/press/releases/stress/2023/stress-in-america-2023
